The project

We managed the planning, execution, and optimization of a multichannel advertising campaign for the Presidency of the Council of Ministers, aimed at preventing and combating cyberbullying. The project involved the strategic selection of digital platforms, target definition, and budget allocation to maximize reach and engagement. The campaign was deployed across Facebook, Instagram, YouTube, TikTok, X, and Spotify. A structured initiative that successfully combined strategy, creativity, and data analysis to amplify message dissemination and raise public awareness on the issue of cyberbullying.

Client/Partner

Presidency of the Council of Ministers – Department for the Family

Activities

Social and advertising campaign management: Facebook, Instagram, YouTube, TikTok, X e Spotify.