The project
We managed the planning, execution, and optimization of a multichannel advertising campaign for the Presidency of the Council of Ministers, aimed at preventing and combating cyberbullying. The project involved the strategic selection of digital platforms, target definition, and budget allocation to maximize reach and engagement. The campaign was deployed across Facebook, Instagram, YouTube, TikTok, X, and Spotify. A structured initiative that successfully combined strategy, creativity, and data analysis to amplify message dissemination and raise public awareness on the issue of cyberbullying.
Client/Partner
Activities
Social and advertising campaign management: Facebook, Instagram, YouTube, TikTok, X e Spotify.

