Ares 2.0 alongside Federconsumatori in the GENERATION IN HEALTH project. A job entrusted with the ambitious goal of intervening on the serious phenomenon of addictions among young people. The project, funded by the Ministry of Labor and Social Policies, has chosen the path of unconventional communication to address the issue. Through direct marketing activity, 1000 schools (middle and high schools) will be contacted. Young people will receive information products in ebook format and they will be involved in the creative development of a communication awareness raising campaign on the topic of drugs, smoking and alcohol. 40 schools, among the ones that have expressed their interest in the initiative , will be selected and young people will be supported by a staff of Ares 2.0 professionals who will be responsible for guiding them through all the development phases of the campaign.